Awhile ago my daughter asked me if I would take her to a certain bath products store so that she would be able to purchase some bath soaps and lotions as a mother’s day gift. This year she showed some initiative in getting something organized for mother’s day so I wasn’t about to deny her some transportation in order for her to execute her plan. When we got to the store I browsed the shelves while my daughter spent all her time smelling every product and deciding what her mom would like the best.
As I enter any retail store I can not help but become obsessed, and fascinated, by the marketing that businesses implement in order to get their products sold. I find it interesting that the cost of a product can drastically increase based on how it is packaged and marketed. It sometimes seems like the substance of the product is irrelevant but if you can make it visually, and emotionally, appealing then people will want it and want to pay for it.
This brings me to my latest garage adventure. I always build things that I find interesting to me. I do not sell my products and certainly do not put any value on them. However I decided that I would take a relatively simple object that I have built in the past and enclose it in some custom packaging to give it a more finished appeal. I would use the marketing technique that we are bombarded by and use it to my advantage.
So this post is not so much about the item as it is the packaging. I won’t go into detail on the specifics since this post is packed full of pictures. There no excuse for you not to know how I did what I did. But I will mention this. I used a new finishing technique that I recently obtained. It is a black oxide finish used for steel. I originally bought the product so that I would have some way to protect the tooling that I sometimes build. More on this later in the post. The second thing I should mention is that this build includes, wait for it……….wood! Yes I know we are all here because we like shiny things. No need to worry or get your end mill in a tizzy, I am not converting. I had an idea and I thought that I would put Mother Nature’s finger print on the project.
The project revolves around building another bottle opener out out of a Porsche 991 GT3 spark plug. I recently obtained 6 of these plugs and therefore I am making a limited edition run of 6 openers, all slightly different. This one is 002/6. Here we go…
So here we come to the part in the show where I use a black oxide finishing technique. There is a lot that can be said about this however Mr. Google already has it outlined so I will not go into specifics but I will highlight a few things. Black oxide finish is used for a number of reasons. It provides mild corrosion resistance, it gives the steel a certain appearance, and it minimizes light reflection. I started to use the black oxide for its corrosion resistance properties however in the case of this project I am using it strictly for aesthetic purposes, it gives a retro/vintage feel and look to the product.
Black oxide treatment is a chemical process that is typically done hot, around 285 degrees Fahrenheit. However there are other processes that use lower heat as well there are room temperature applications available. In my case I am using a room temperature black oxide kit that I purchased from Caswell Canada. You can visit their site if you want more information. The process is simple. I glass bead blast the part, dip it in the black oxide solution for approximately 30 seconds and then I drop it into a sealer. Because I am using this treatment solely for its appearance I skipped the sealing stage in order to keep the worn and retro black look. I included the following video to show just how quickly the process works.